Entering the US Market - Establishing Your US Team & Culture

When expanding to the US, having the right people on board is crucial to success. While the US market offers a huge opportunity, entering the market requires much time, effort, and resources. But who should be at the helm of taking the company to the US? Should you hire locally or send people from HQ? How do you onboard your first US team members and integrate them into the company culture?

Join this session for a panel discussion on building your US team, followed by a "mini-masterclass" with Brett Putter on the key lessons to transferring your culture effectively when expanding to the US.

This session will cover topics such as:

👉 Should you send someone from HQ or hire locally?

👉 Who should be your first hire(s) and how do you make sure they're a great fit for your company?

👉 What to be aware of when bringing on US hires (employment contracts, differences in benefits/ contracts)

👉 How to onboard new hires in the best way

👉 What to do when things go wrong?

👉 What's next after establishing an initial presence

👉 Culture - 6 key lessons to transferring your culture effectively

About the Speakers 💬

Daniel Glazer:

Dan is an American technology lawyer, strategic business advisor, and the managing partner of Wilson Sonsini's London office. Since the 2010 launch of the UK Government's "Tech City" initiative, Dan has advised high-growth UK and other European technology and life sciences companies on raising capital, expanding their businesses into US markets, and connecting with US investors, corporates, advisors, and other stakeholders. Dan also leads Wilson Sonsini's US expansion practice, which focuses on advising UK and other non-US technology and life sciences companies through their US life cycle: US launch, expansion, commercial contracts, fundraising, M&A, and IPO.

Diane Albano:

Diane leads Globalization Partners' customer-facing teams around the world. She focuses on go-to-market strategy, delivering and optimizing revenue models and creating new business channels. Diane has an expanding team of over 110+ sales and marketing professionals, who are technology-driven and marketing- and revenue-orientated. By spearheading the use of technology to scale and grow the business, Diane led her team to create a valuable offering that sets Globalization Partners apart from our competitors in the global Employer of Record (EOR) market.

Jonny Grubin:

Jonny is the Founder & CEO of SoPost. SoPost helps brands run the most powerful product sampling campaigns in the world, with a focus on relevance, data, and analytics.

Bretton Putter:

Brett is an expert in company culture development, consulted by companies and leaders worldwide on how to design, build and develop a strong, functional company culture. He is the CEO of CultureGene, a Culture Leadership Platform helping high-growth companies build strong, functional cultures. Prior to founding CultureGene Brett ran an international executive search firm working with high-growth tech companies to expand their executive teams across Europe and the USA. His first book Culture Decks Decoded was published in 2018 and his second book, Own Your Culture: How to Define, Embed and Manage your Company Culture was published in September 2020.